Schoolyard Podcast: S2.Ep.12:Creative Classrooms: Infusing Art Into Every Subject
In this episode of The Schoolyard Podcast, James Wells, the Education Content Manager at Crayola, joins host Nancy Chung to talk about the role creativity plays in keeping students engaged and involved in lessons. Creativity also serves as a way to help students develop problem-solving skills and connect with true learning.

If you’d like to hear more about James’ innovative ideas around how to inject creativity into everyday lessons and activities and why it is so important, be sure to give this podcast episode a listen! You will walk away with inspiration and, hopefully, some new ideas around injecting creativity into different aspects of your teaching.
Crayola Creativity Week
James introduces Crayola Creativity Week, a free, week-long program designed to nurture creativity in children and educators. Scheduled for January 27th to February 2nd, 2025, the event features celebrity guests and daily themes, providing educators with resources to inspire creativity in their classrooms. Learn more about the Crayola Creativity Week events and register to participate!

James is the Manager of Education Content at Crayola. He brings his creative energy and leadership to every speaking presentation, engaging participants to think differently. James has been dedicated to supporting arts in schools, working closely with teachers and administrators internationally and across the US. He is the host of a digital content series, Creativity Tips, and Vice Chair of Crayola’s Diversity and Inclusion Council. Prior to Crayola, James was the Fine Arts Instructional Advisor for Shelby County School District in Memphis, Tennessee. He has participated in leading numerous initiatives that kept art at the forefront of education. James is the recipient of the 2022 Tennessee Art Educator of the Year. In addition to his work at Crayola, James continues to be involved in art education as Board Past President of Tennessee Art Education Association, board trustee with the National Art Education Foundation and advisory board member of Arts Education Partnership.
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